Jan

21

West Edge under construction

January 21, 2006 | 7 Comments

The West EdgeAfter a long struggle between developers and the West Plaza neighborhood, Bob Berstein’s West Edge development is now under construction at 48th and Roanoke. The huge complex is designed by Moshe Safdie, who is also working on the performing arts center proposed for Downtown. Also included are new headquarters for the Bernstein-Rine advertising and Beauty Brands, a museum of American advertising icons, the world’s largest Blockbuster Video, shops, and a hotel.

www.thewestedge.com

www.advertisingiconmuseum.com

Categories: Business, Midtown/Plaza, Real Estate


Comments

7 Comments so far

  1. DaveKCMO on January 22, 2006 11:57 am

    this article may help with the serendipity reference. it’s old, but it explains that serendipity is a subsidiary of bernstein-rein and is simply a francisee of blockbuster stores. so after reading the PDF fact sheet on the west edge website, i’m not sure this will be *physically* the largest blockbuster store, but rather a new store by the largest franchisee.

    http://www.bizjournals.com/kansascity/stories/1996/09/09/story8.html

    sorry, but when i read that my first question was “why on earth would anyone need the world’s largest blockbuster on the plaza?”… especially when blockbuster is suffering so badly in the marketplace.

  2. cook on January 22, 2006 3:42 pm

    This is the first i have heard of a blockbuster video franchise going in there. Interesting.

    Nevertheless, eager to see this thing start taking shape. Should be a good bookend for the west side of the plaza.

  3. tony on January 23, 2006 6:52 am

    Good luck finding parking.

  4. cook on January 24, 2006 1:00 pm

    tony, I don’t know if that is a joke or not, but there is a HUGE underground parking garage going in under the west edge. Parking won’t be a problem.

  5. Serendipity Explorer on April 23, 2006 10:02 pm

    That’s exactly right. Not the largest store ever, just a store that’s part of the largest Blockbuster franchise, which happens to be Serendipity Entertainment.

  6. Heather on September 11, 2006 11:27 am

    I am excited about this addition to our great city! I know it is a bit early but has anyone heard what type of “shops” will be going in?

  7. At Home in KC ยป Pick of the Week: Plaza Condos with an architectural edge & Moshe Safdie on November 7, 2007 11:34 am

    [...] complex was designed by world renowned architect, Moshe Safdie, who is currently working on the new West Edge development on the west side of the Country Club Plaza, and also the Kauffman Center for the [...]

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