@BlogKCBottom Line Communications has news that The KC Star is getting ready to announced another big round of layoffs, largely due to its continued inability to adapt to the no-longer-new Internet age.
What’s On KC- Freedom Sisters with APC
- Stitches Exhibit
- UMKC Theatre and KCAT present Billy Bishop Goes to War
- 10th Annual Paul D. Bartlett Lecture
- Student Union Coffeehouse Series
- Docent Training Classes
- Know your status? Free HIV/STI Testing
- Stitches Exhibit
- Wind Ensemble and 11 O'Clock Jazz Band
- UMKC Theatre and KCAT present Billy Bishop Goes to War
It still amazes me how many newspapers are spending millions of dollars on new full-color presses in hopes that something shiny will bring more readers.
Until the Star and other news organizations realize that their internet offerings need to be more than a supplement to their traditional offerings, they’ll continue to suffer. Make the internet equal if not more important than the physical paper, figure out how to sell the internet to make it a viable revenue stream, and steam ahead.